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Perfumery Art Studio will focus on co-creation and innovation for the regional perfumery market.
April 16, 2025
By: Lianna Albrizio
Associate Editor
IFF has inaugurated its Scent Dubai Creative Center, a 2,000-square-meter addition to the company’s facility in the Dubai Science Park Laboratory Complex. Officials said the added structure strengthens IFF’s capabilities to serve customers with leading fragrance innovations in one of the fastest-growing regions in the global scent industry. “The Middle East is a key market for IFF’s global growth,” said Erik Fyrwald, IFF CEO. “It’s expected to top $7 billion by 2034, thanks to ...
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